The Impact of Social Media on Tourism

One of the areas that has had the greatest impact on the tourism industry and the hotel sector is the area of social media. TripAdvisor for example is the world’s largest travel site, with more than 200 million reviews and opinions. It also celebrates 16 years in business this year and its impact cannot be disputed. The tourism and hotel industries are heavily influenced by feedback from online user-generated content which TripAdvisor and other social media sites such as Facebook, Twitter and Instagram generate. For more information about this thriving area and its impact on the global tourism industry, view our latest infographic below.

Social Media and Tourism - Infographic

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